Efficiency with future in mind as a concept of effectiveness
Croatia leading representative and distributor of prestigious trademarks with assortment of over 188.000 items in fashion, toys, sport equipment and delicacy, distributed over national chain of more than 130 stores, over 1.500 employees, as well as wholesale regional business centers in five countries.
The initiative consisted of two types of changes in business perspective. Solving existing problems was definitely the main target, although not the only one. The second, even more important one, within a long-term perspective, was implementation of basis for a new technology that is going to be used in a much broader context. Setting up this basis was a prerequisite for all future improvements of analytical system (BSC, CRM & KPI).